Manager, Digital Journey

  • Company:
  • Location:
  • Salary:
    negotiable / month
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  • Posted:
    3 days ago
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At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment. Because we believe connections unite us, possibilities fuel us, and moments define us.   As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home. We are looking for a passionate, adaptable and customer focused marketer that strives to create best-in-class customer experiences with every interaction. You will be joining the Rogers for Business team at an exciting stage of our digital transformation journey and will play an important role in shaping the digital experience for our customers. You do this by breaking through with innovative ideas while delivering against business objectives in an industry that is both growing and highly competitive. Reporting to the Senior Manager, Digital and Marketing Technology, you will drive the digital marketing journey strategy from click to conversion, ensuring that various tactics are working together to create a positive experience across all digital channels. This role combines strategy and cross-functional collaboration with execution, delivery, and measuring results that inform the next data-driven decision. You will work closely with many internal teams such as Digital/IT, Sales, Service and Marketing to understand their objectives, friction points and opportunities to create a best in class, customer experience digitally. What you will be doing: – Work closely with cross-functional teams to collaborate and deliver the customer journey through all stages of the marketing funnel – Ensure that all marketing tactics lead the customer through an engaging journey through multiple touchpoints, creating opportunities to capture user behaviour and insights – Identify and create digital marketing strategies to drive adoption and engagement of digital channels for eCommerce to drive revenue growth and adoption of self-serve tools to create operational efficiencies – Influence digital capability requirements, identify gaps and recommend enhancements that will drive deeper customer engagement in digital channels – Leverage data insights to optimize the inter-linking strategies across guiding the customer from awareness to consideration stages – Create personalized experiences on the Rogers for Business website for specific customer segments that drive desired behaviours – Create a feedback loop between Sales, Marketing and Service that creates visibility of customer pain points and opportunities to drive desired outcomes What you bring to the role: – Experience working with user experience (UX) principles to create and drive desired behaviours across digital channels – Post-Secondary education in fields relating to Marketing, Digital Commerce or equivalent – 5+ years of managing digital marketing projects including customer experience, base customer management, Digital or eCommerce adoption with majority of time in B2B or customer-centric roles – Familiar with marketing technology platforms and digital tools such as Salesforce Marketing Cloud and Email Marketing – Understanding of performance analytics (ie: Google Analytics, Adobe), and able to turn data into insights through storytelling – Experience working with an existing customer base and familiar with customer metrics and KPI’s to mitigate and reduce churn risk – Act as the nexus among technical and non-technical stakeholders during day-to-day activities – Excellent time and project management skills, keen attention to detail with the ability to manage multiple priorities – Thrives in a fast paced environment with a natural curiosity to explore and action new ideas While the Rogers for Business Head Office is in Toronto, ON this position is open to candidates in all work locations across Canada. Schedule: Full timeShift: No SelectionLength of Contract: Not Applicable (Regular Position)Work Location: 333 Bloor Street East (012), Toronto, ON Travel Requirements: Up to 10%Posting Category/Function: Marketing & Marketing CommunicationRequisition ID: 214977 Together, we’ll make more possible, and these six shared values guide and define our work:  1. Our people are at the heart of our success 2. Our customers come first. They inspire everything we do 3. We do what’s right, each and every day 4. We believe in the power of new ideas 5. We work as one team, with one vision 6. We give back to our communities and protect our environment   What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ. Posting Notes:  Marketing