Lead Generation Specialist, Sales (Marketing)

  • Company:
    PeopleToGo Inc
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 days ago
  • Category:

Job Description

Job Title: Lead Generation Specialist, Sales (Marketing)
Type: Permanent
Location: Toronto, ON; Remote during COVID
Starts: February 15, 2021

Pay Rate: $ 30,000 to $ 35,000 annually plus $1000.00 per meeting.


Our client is looking for a Lead Generation Specialist who will be responsible for booking weekly meetings with the stakeholders to promote the company’s services.

What You’ll Do:

Lead Management:

  • Generate new leads using cold calling, email marketing, social media, and other relevant marketing channels.
  • Classify hot, warm, and cold leads based on their need, budget, and decision-making capabilities. Accordingly, take the necessary steps to convert hot leads and nurture warm and cold leads.
  • Organize and keep the lead status updated in the CRM software.

 Sales Management:

  • Understand how the sales process works and manage the sales pipeline.
  • Participate in webinars, in-person events, conferences and network with peers and target audience to identify sales opportunities.


  • You’ll be required to research the target market

Lead Generation Activities:

  • Understand the pain points faced by the prospects during communication. Identify if they’re looking for specific features.
  • Check for competitor products mentioned/used by leads and prospects during communication and the intent behind using them.

 Communication Skills:

  • Interact professionally with leads, existing customers, and other company stakeholders via various communication mediums.
  • Collaborate with marketing and sales team members to work on tasks relevant to lead generation.
  • Cultivate in-depth product knowledge and understanding to ensure that you can effectively communicate the product features, use cases, and benefits to the prospective customers.


  • 1-3 years of experience in lead generation and prospecting
  • Experience in B2B/B2C sales, preferably in for at least 1-2 years
  • Top-notch verbal and written communication skills
  • A proven track record of building and maintaining strong client relationships.
  • Excellent project management skills
  • Thorough knowledge of CRM software
  • Excellent client servicing skills

 Performance Measurement

  • Monthly review with CFO & CEO
  • Bonus paid bi-weekly.

Company Description

The PeopleToGo Approach

Looking for a job or ways to use spare time to increase your income? You need a staffing agency that appreciates the full value of your talents and skills, and knows how to put them to work to your best advantage.

You Need PeopleToGo

With almost 20 years experience in finding the right opportunities for workplace professionals, PeopleToGo understands the business and knows how to help you reach your full potential.

Whether you are looking for contract or full-time positions, the PeopleToGo Approach will find the right job for your skills, experience and goals.

* Responsive – When you choose PeopleToGo, we will respond to you quickly, accurately and with your best interests in mind.

* Connected – Depending on your wishes, you will get exposure to top IT companies in North America.

* Committed – As part of the PeopleToGo team of professionals, you get the help you need with resumé writing and interview optimization. You can also take advantage of ongoing training, education and certification programs designed to expand your skills and keep them up-to-date.

The Result of The PeopleToGo Approach?

When you take advantage of everything PeopleToGo offers job seekers, you maximize your work potential and you quickly add to your experience, skills and connections. It all leads to the best result possible: increased market value for your talents.

L'approche PeopleToGo

Vous recherchez un emploi ou des moyens d'utiliser votre temps libre pour augmenter vos revenus? Vous avez besoin d’une agence de recrutement qui apprécie toute la valeur de vos talents et de vos compétences et sache les utiliser au mieux.

Vous avez besoin de PeopleToGo

Avec près de 20 ans d'expérience dans la recherche d'opportunités pour les professionnels du lieu de travail, PeopleToGo comprend l'entreprise et sait vous aider à atteindre votre plein potentiel.

Que vous recherchiez un poste contractuel ou à temps plein, l’approche PeopleToGo trouvera le poste qui convient à vos compétences, à votre expérience et à vos objectifs.

* Responsive – Lorsque vous choisissez PeopleToGo, nous vous répondrons rapidement, avec précision et en tenant compte de vos intérêts.

* Connecté – En fonction de vos souhaits, vous obtiendrez une exposition aux meilleures entreprises informatiques en Amérique du Nord.

* Engagement – En tant que membre de l'équipe de professionnels de PeopleToGo, vous obtenez l'aide dont vous avez besoin pour la rédaction de CV et l'optimisation des entretiens. Vous pouvez également profiter de programmes de formation continue, d’éducation et de certification conçus pour développer vos compétences et les maintenir à jour.

Le résultat de l'approche PeopleToGo?

Lorsque vous profitez de tout ce que PeopleToGo offre aux demandeurs d’emploi, vous maximisez votre potentiel de travail et vous ajoutez rapidement à votre expérience, à vos compétences et à vos relations. Tout cela conduit au meilleur résultat possible: une valeur de marché accrue pour vos tal.