Director of Public Relations & Communications – Toronto

  • Company:
  • Location:
  • Salary:
    negotiable / month
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  • Posted:
    18 hours ago
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Job Description

The Role:

As 5&Vine’s Director of Startup Public Relations & Communications, you’ll be responsible for crafting and amplifying the stories of our startup clients. You’ll develop compelling product and business narratives and strategies to secure coverage for fast growing companies in the US and Canada by engaging with the news media, influencers and customers. As a core member of the 5&Vine team, you will also actively shape the direction and trajectory of our company.

This is an exciting role for someone driven to help make PR accessible and powerful for startups. You will work with companies across numerous sectors, their executives, and the VCs that back them.


Specifically, you’ll contribute to the growth of 5&Vine’s clients through:

  • Ownership – Engaging as a startup PR lead; owning product, business and leadership narratives as if they are your own.

  • Strategy – Collaborating with the 5&Vine team to develop PR and communication strategies for our startup clients using PR and content marketing tactics.

  • Impact – Driving growth by securing earned media and developing branded content and thought-leadership pieces.

  • Innovation – Recognizing trends and proactively recommending new tactics, tools, and processes to continuously evolve and optimize client PR campaigns.

  • Management – Defining client objectives and setting standards of excellence for all client activity by clearly communicating and managing expectations.

Specifically, you can expect to engage with clients like these:

  • A disruptive Smart Home security company that is transitioning from DTC to Retail.

  • A fast growing EdTech company that is aggressively expanding its footprint and offering.

  • An ethical outerwear company that is scaling their business.


About You:

You are a creative PR leader with a proven track record of growing brands, an excellent writer/communicator, and a lover of scrappy, entrepreneurial environments. You have strong relationships with the media and the ability to transform technical information into easy-to-understand, compelling content. You also care deeply about personal and brand integrity, startups, and just being a good human.


What You Bring to the Table:

  • Experience writing and editing for different platforms and audiences.
  • Ability to produce high-quality content for a range of channels (social, web, mobile etc.).
  • Media relations expertise. You are adept at developing compelling media pitches and press releases, coordinating interviews, and facilitating communication between startups and the press.
  • Strong attention to detail, good judgement, and a commitment to understanding how clients, customers, and journalists think and work.
  • A team player with an aptitude for leading, motivating, and wrangling stakeholders to deliver on communications plans.
  • Creative and analytical problem-solving skills. You figure out new ways to do things where there is little precedent or data and, whenever possible, you make decisions using data as opposed to intuition alone.
  • A growth mindset; open to constructive feedback. You’re excited to learn, explore new areas of expertise, and grow with the role and with 5&Vine.
  • 5+ years of experience in PR, communications or media. Prior experience working with startups or companies in the tech space.


Application Process:

If you are interested, please send your resume and a brief cover email telling us what motivates you about this role and why you think you’d be a great fit to with the subject line: I help challengers win.

We look forward to hearing from you!

5&Vine is an equal-opportunity employer and we value diversity at our company.


Company Description

At 5 & Vine, we help challenger brands win. We develop and realize strategies to profitably grow sales through social acquisition, customer referrals, influencer and affiliate marketing, and reputation management.

We partner with brands driven by profit and purpose with missions ranging from raising a new generation of financially literate children, and helping every student find their place in the world, to accelerating the adoption of clean energy, and building thriving high-performing cultures.