Director of Digital Marketing

  • Company:
    Article-Writing.co
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    11 hours ago
  • Category:
    Business

Job Description

Article-Writing.co are looking for a Director Of Digital Marketing to join our team! Article Writing Company is a ten year old firm in the digital content writing space. We have a team of roughly 25 here in Toronto and we are underpinned by a growing concern of vetted freelance writers. We have a sales team of 5 and recently hired a Content Marketing Manager to continue to grow the firm.

We're looking for a broad & lateral thinker to lead our marketing efforts entirely. You will be responsible for overseeing marketing policies and programs, as well as identify areas of improvement to increase brand awareness. We are strictly looking for folks with a demonstrated capacity to generate demand. Our business is won in the niches, the riches-are-in-the-niches so to speak 🙂 So we need a competent leader that can setup and own broad funnels for a growing variety of niche products.

Qualifications:

  • Can you build a funnel?
  • Can you manage an SEO campaign?
  • Can you manage Facebook Ads? Google? Retargeting?
  • Can you help setup and direct branding guidelines?
  • Can you help setup a referral / affiliate program?
  • Can you help with product innovation?
  • Are you a leader that wants to make a real impact in a small business?
  • Are you deadline and detail-oriented?

Responsibilities:

  • Oversee and coordinate the entire docket of marketing work;
  • Bring real business impact through demand generation;
  • Build and execute a broad digital marketing program;
  • Develop pricing and product strategies to maximize return on investment;
  • Coordinate marketing campaigns with sales activities;
  • Review and optimize marketing budget.

The bottom line is we are looking for a broad digital marketing leader to be a key member of our company's growth and future leadership. If you can bring demand to the table through a variety of conventional and creative means, we have a strong hungry account executive team ready to bring them aboard and delight with a strong customer experience.

We're offering a competitive base in the range of $120k to $150k based on experience and qualifications. We're also keen with leadership quality folks to invest for the long haul with bonus and equity considerations. 

Company Description

Article Writing Company is a wholesale content writing service. A group of talented and professional article writers from across Canada and the US. Our principle competency is as a third party and flexible outside resource partnering with different marketing agencies. PR, SEO, Social Media, really any marketing agency that has a serious volume of content needs on an ongoing basis.