Digital Marketing Specialist

  • Company:
    Hearing Solutions
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    3 days ago
  • Category:

What you will do: Maximize leads from all digital marketing campaigns including SEM, PPC, SEO, SMM, and email marketing Develop digital campaigns that drive awareness and generate high quality leads – including creative development, copy writing, video production, etc. Refine and optimize campaigns to improve performance and reduce costs Research and implement personalized consumer journeys using email marketing automation aimed at conversion and consumer relationship building Generate, edit, publish and share content that builds meaningful patient relationships and encourages the target market to take action Produce campaign performance reports What we are looking for: University or college degree in digital marketing Minimum 3 years professional digital marketing experience, with a passion for keeping up on the latest trends in the industry Certification in Google Ads and Analytics Demonstrated experience tracking performance and analyzing data to continuously improve business results Hands on WordPress experience Superior verbal and written communication skills Extensive knowledge of email software, segmentation and automation Strong project management skills with the ability to manage multiple projects simultaneously Considered a bonus: copywriting experience, video production and editing, experience targeting 60+ demographic Candidate must be available to work from our Head office located in North York. This is not a consultancy or remote location project.