Digital Marketing Manager

  • Company:
    Sandvine
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    3 days ago
  • Category:
    Marketing

Job Details Description Transform the way the world runs networks The Opportunity The Digital Marketing Manager role oversees and participates in the design, planning, and execution of a multi-dimensional and multi-channel strategy – including managing of website property (.com) as well as paid, owned and earned digital channels. This person will be responsible for measurably driving demand generation for our businesses while creating an engaging customer experience and content aligned to our targeted customer journeys.The Job Website strategy, experience and content – Work closely with Portfolio and Content teams to manage website messaging and copy while maintaining an end-user experience.SEO, SEM, Display and Social – Own the digital strategy and management of SEM, SEO, display advertising, and organic social media to deliver on brand awareness, lead acquisition, and retargeting goals.Campaigns and ABM Support – Develop multi-touch digital strategies in alignment with demand generation and ABM efforts to engage prospects and existing customers progressing them through the funnel.Reporting & Measurement – Define key digital performance indicators (KPIs), manage day-to-day performance and optimization of digital channels against those KPIs as well as report out to key internal audiences. What skills you bring: Bachelor’s degree or diploma in Business, Communications, Marketing or related field.Minimum 4+ years of related experience, preferably in a high-tech or B2B environment. Experience in networking a plus.Experience in developing and optimizing digital content across key buyer journeys on website platforms.Proven experience managing digital campaigns from a paid media, social, email and web perspectiveExperience in Hubspot marketing automation platformUnderstanding of common SEO and Pay-per-Click (PPC strategies (LinkedIn, Google Ads, etc). Ability to manage SEO and PPC marketing initiatives.Ability to manage organic social calendar and posts working with multiple stakeholders.A skilled communicator with the ability to convey ideas in a clear andprofessional manner; experience editing and proofreading written work is a mustDetail-driven and responsive; self-directed and motivated to make an impact within a cooperative team environmentAbility to prioritize multiple projects and adhere to timelinesStrong written and verbal communication skillsStrong understanding of demand generation and ABM principles About SandvineNetworks are evolving, and operators need to keep up. At Sandvine, we’re working with innovative customers who are looking to embrace change and constantly improve. By combining analytics, machine learning, and automation, we help hundreds of network operators around the world make their networks run simpler and smarter – all while exceeding their expectations.As a Sandviner, you will take on new challenges, learn from industry leaders, and contribute to creative solutions as part of a growing team that is transforming the way the world runs networks.What Can You Expect From Us Competitive compensation planFlexible working hours – in some roles work from homeEmployee development including training programs and mentorshipCareer development and advancement opportunitiesInternational travel opportunities – we are a global company. Thank-you for your interest in Sandvine. While we’re not able to reach out to everyone who applies, we will contact you if your skills and experience are a match for the role. Otherwise, we’ll keep your resume in case there is a match with future opportunities.In the meantime, if you want to learn more about life at Sandvine, follow us on Twitter (@Sandvine) and Facebook (Facebook.com/Sandvine).Sandvine is committed to supporting a culture of inclusion, diversity and accessibility to employment for all. We are proud to operate as an equal opportunity employer. -The Sandvine Global Talent Acquisition Team