Digital Marketing Coordinator – Edmonton

  • Company:
    Resume Free
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    6 hours ago
  • Category:
    Business

Job Description

This position is designed to support and optimize an organizations digital marketing program. This position will manage the day-to-day implementation of social media/digital marketing campaigns across multiple platforms including set-up and monitoring, ad trafficking.

Duties and Responsibilities
•    Coordinate e-commerce marketing campaigns, tracking campaign progress, and develop different digital marketing materials.
•    Source images and artwork
•    Supporting marketing initiatives.
•    Coordinating marketing campaigns and stakeholders
•    Handling product and service launches.
•    Editing marketing material.
•    Negotiating sponsorship agreements with affiliates.
•    Researching market trends.
•    Identifying and engaging with vendors.
•    Managing list and communications with affiliate/referral partners
•    Developing and sourcing content for digital platforms

Qualifications
•    Bachelor’s degree in marketing or advertising or equivalent 
•    2+ years’ experience in project management or digital marketing 

Competencies
•    Active on social media.
•    Excellent copywriting and copy-editing skills.
•    Highly organized and strong attention to detail 
•    Knowledge of web analytics.
•    Strong presentation skills.
•    Proficiency in MS Office.
•    Proficiency in adobe InDesign or other desktop publishing software.

Communication
•    Is an effective communicator, written and verbally
•    Has the ability to communicate up, down and across the business lines
•    Excels in developing lines of communication with external clients and stakeholders.
•    Regularly contributes ideas and insights to team
•    Effective listener 
Organization/Time management
•    Able to keep all data organized and accurate
•    Adaptable
•    Ability to manage competing deadlines
•    Able to keep supplies stocked and within budget
•    Regularly meets all required deadlines
•    Improves the organization’s administration
Marketing metrics
•    Cost per lead
•    Organic website traffic 
•    Inbound marketing ROI
•    Lifetime value of a customer 
•    Sales growth