Content Strategist (B2B) | TELUS Digital

  • Company:
    Telus
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    11 hours ago
  • Category:
    Sales

Join our team TELUS Digital is a customer-driven and product-minded team within TELUS, responsible for our company’s digital evolution. We simplify the path to production so teams can focus on what matters most. TELUS Digital’s mission is to make life easier for millions of customers – and for our team. We build smart, customer-centric and data-driven experiences for telus.com, telus.com/business and the My TELUS app. Our team includes a passionate group of strategists, UX and visual designers, full stack developers, content managers, scrum masters, testers, product owners, people experience specialists, and other digital experts. Our team members are leaders in local and global technology communities, we value and support communities such as: Tech Masters, NodeSchool, Ladies Learning Code, Women Who Code TO and many more Learn more about our team at telus.com/digital This is a full-time permanent position. Here’s the impact you’ll make and what we’ll accomplish together Working within our Business-to-Business (B2B) team, the content strategist plays a key role in creating seamless digital experiences for our customers through engaging content. You will help set the direction and quality of TELUS web content, while updating and maintaining our content standards and processes. Content strategists at TELUS digital are experienced content professionals – responsible for using data and best practices to develop strategies that connect project and business goals to customer needs. The ability to communicate content value, strategy, and requirements to stakeholders and team members is a core component of this role. Our content strategists are expected to contribute to the overall practice culture by helping to coach fellow content practitioners. Educating our partners and teams by sharing best practices and learnings ensures we are able to design great content. As part of the Business Outcome team, you’ll help the team deliver a customer first experience which includes continually optimizing our B2B sales & marketing and eCommerce strategy. Along with representing our content interests with other teams within TELUS, you’ll know what it takes to deliver a great omnichannel experience for business owners and decision makers. To help you execute your role, you’ll lean on our teams in design, development, testing, analytics, and marketing. Here’s how Leveraging your skills in research, competitive and content auditing, and interpretation of digital analytics to inform content strategy recommendations Providing content recommendations and best practices by developing strategic planning documentation, including content hierarchies and templates Advocating for content by presenting content strategies and best practices across digital and holding workshops with stakeholders and team members Working alongside our Design and Content leads and other team members to build great experiences Closely supporting our content managers and writers to ensure content strategy and approach is understood, measured, and optimized Contributing to our site governance and editorial standards across our products, and Identifying and analyzing trends in content, design, technology, and marketing that can be leveraged to support the strategic aims of TELUS Digital You’re the missing piece of the puzzle Digital strategist with 2-3 years digital marketing experience developing content strategies for digital, omnichannel experiences Demonstrable experience driving business KPIs with complex projects Deep understanding of content strategy best practices, including journey mapping, research requirements, on-page SEO, content templates/decks, and content hierarchies Exceptional written and verbal communication skills, an experienced writer and editor Someone who can gracefully give and receive feedback – a proven consensus builder Adept at working in a highly-collaborative, lean, agile environment Highly detail oriented and organized, with exceptional analytical skills Knowledge of information architecture, content taxonomies, and design systems Understand the importance of creating accessible content and how that applies to WCAG 2.0 AA principles About TELUS Digital: We want to work with people who: Share our passion for all things digital Thrive in an agile, lean and fast-paced environment Clearly see things from the perspective of our customers Are curious, experiment and never stop learning View collaboration as essential to your work Utilize the power of data to inform decisions Embrace diversity and new ideas What you can expect from us: An environment where you’re encouraged to share and act on your ideas Flexible work hours in a central downtown location A welcoming, relaxed office with a casual dress code A culture committed to giving; every year we donate time and resources in our communities Team lunches with a generous supply of healthy snacks A fun, dynamic team that works and plays every day; great ideas can come as easily during an impromptu hallway soccer match or social team outing Accessibility TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process. Bonus points Check out labs.telus.com/blog to see how we solve challenging problems for millions of customers with innovative tools. A bit about us Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you’re helping us make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability —your unique contributions and talents will be valued and respected here.