Commercial Planning Manager

  • Company:
    Taat Global
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    1 day ago
  • Category:

Job Description

Working under the Director of Commercial planning, assist with implementation & realization of brand plans and objectives through sales force execution planning in the commercial division.  Provide thought leadership and market, insights, analytics, and strategy to shape the execution plans & programs for the TAAT commercial department. 

Key Responsibilities

Commercial capabilities development

·       Develop a commercial operating model to optimize TAAT’s marketing and sales efforts in executing brand positioning in market

·       Lead cross-functional partners in development of a commercial plan which delivers against financial, brand and customer experience goals

·       Develop and maintain an account segmentation to increase efficiency of field-sales efforts and effectiveness of points of distribution

·       Facilitate the development of annual sales for execution metrics, targets and strategic initiatives along with all necessary tracking

·       Develop the KPI and incentive plans to support commercial strategy achievement

·       Finalize long term strategy pertaining to but not limited to: retail channel (independent & Key Account) and ecommerce channel

In-year execution improvement and feedback loop

  • Oversee management of all course-corrections required in-year to annual plans based on real-time market developments and mange commercial plan changes accordingly
  • Become subject matter expert in what is happening promotionally from a competitive standpoint
  • Assist in development of key selling materials to ensure proper messaging to retailers and on-trade

 Oversight of Marketing and Sales alignment to commercial plan

  • Partner with Marketing to continue to refine and optimize offer constructs and strategies as business needs require
  • Attend and/or run key business meetings with operations, finance, marketing and field execution teams to ensure all strategies align
  • Work collaboratively with marketing to ensure proper materials are being produced, communicated, and executed to ensure impact at point of purchase and proper sell in
  • Manage sales promotional budget including budget development and payment execution
  • Align with Marketing and Finance on investment level


Monitoring and communication of progress and results to all key stakeholders

  • Track progress of inputs/outputs across cross-functional stakeholders while identifying gaps or risks and drive resolution as necessary
  • Coordinate all HQ planning and Field review meetings
  • Updates Sales and Marketing leadership on plan development progress
  • Align cross-functional partners to tool kit elements and timing
  • Track status of tool kit and coordinate delivery to teams as necessary
  • Establish tracker incorporating dates, deck status, outcomes, next steps, etc.


  • Bachelor’s Degree
  • 5 years sales experience (in FMCG)
  • Ability to clearly communicate complex issues and solutions at the executive level
  • Strong working ability in Excel and PowerPoint
  • Presentation design, construction & delivery skill
  • Leadership skills in a cross functional setting across sales, marketing and operations
  • Analytical problem-solving skills
  • Experience in sales & marketing functions
  • Influencing others and successful navigator in matrix organization
  • Interpersonal skills to build and manage long lasting relationships with internal cross functional partners and field teams
  • Financial acumen and P&L management with an understanding of the need for rigor regarding spending choices and the importance of ROI

Equal Employment Opportunity, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.


Upon request, accommodation will be provided for persons with disabilities through all stages of the recruitment and selection process.


Company Description

Taat Lifestyle & Wellness’ flagship brand is Taat Herb Co., a company that manufactures and sells Beyond Tobacco cigarettesTM made from a unique proprietary blend of premium hemp that is exceptionally flavored with rich naturally occurring terpenes.

Taat Beyond TobaccoTM cigarettes are non-psychoactive and contain no tobacco and no nicotine, making them ideal for use as an e-cigarette & tobacco replacement or cessation tool.

Taat’s Beyond TobaccoTM cigarette is truly the first of its kind. Taat Beyond TobaccoTM️ cigarettes reproduce the burn, the draw, and the flavor of tobacco, providing traditional tobacco cigarette smokers the first ever replacement to help them reduce their tobacco cigarette in-take. Finally, a herbal cigarette option without the tobacco and nicotine that actually tastes like the real thing.