Brand Manager, Retail HCP – Diabetes Care Division (Mississauga)

  • Company:
    Abbott Laboratories
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    6 hours ago
  • Category:
    Health Care

<p></p><p>Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of lifechanging technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.</p><p></p><p><b>Status</b>: Regular, Full Time</p><p></p><p><b>Responsibilities</b>:</p><p></p><p><u>Financial Planning and Reporting </u></p><ul><li>Provide monthly analysis of key programs and initiatives</li><li>Assist in the development of ADC Plan and Update cycles</li></ul><p></p><p><u>Marketing Planning and Execution</u></p><ul><li>Development of annual Marketing Plan for area of responsibility. Assist with annual ADC marketing plan as required.</li><li>Identify and develop any and all programs and tactics required to achieve financial objectives.</li><li>Manage various external agencies to deliver marketing programs and promotional materials ontime and onbudget</li><li>Effectively work with retail team to ensure successful implementation and execution of programs and tactics</li></ul><p></p><p><u>Market Research</u></p><ul><li>Assist in identification and analysis of pharmacy market research needs</li><li>Analysis and interpretation of market data</li></ul><p></p><p><u>New Product Launches</u></p><ul><li>Market opportunity identification</li><li>Align retail initiatives with marketing plan</li><li>Product launch execution</li></ul><p></p><p><u>New and Existing Channel Development </u></p><ul><li>Traditional retail channel</li><li>Remote detailing, digital and social media channels</li></ul><p></p><p><b>Required Education and Experience:</b></p><ul><li>Completed Bachelor’s degree, in Business, Marketing and/or Science.</li><li>35&#43; years of Marketing experience.</li><li>Experience developing educational programs.</li><li>Understanding of and experience with brand building and planning.</li><li>Experience working with creative agencies.</li></ul><p></p><p><b>Required Skills and Abilities:</b></p><ul><li>Resultsoriented.</li><li>Presentation skills.</li><li>Strong analytical skills.</li><li>Working knowledge of the Canadian Diabetes and retail market.</li><li>Ability to effectively interface with retail team, external and internal customers. </li><li>Ability to anticipate market changes, input on product strategy and to develop and implement marketing programs that can drive business objectives.</li><li>Strong administrative and communication skills and a proven ability to meet project deadlines.</li></ul><p></p><p><a href="https://www.jobs.abbott/i/us/en/jointalentcommunity" target="_blank">Join Our Talent Community</a> to learn about upcoming job opportunities or connect with us at <a href="https://www.ca.abbott/frca/homepage.html" target="_blank">Abbott Canada</a>, on <a href="https://www.linkedin.com/company/abbott/" target="_blank">LinkedIn</a>, on <a href="https://www.facebook.com/Abbott" target="_blank">Facebook</a> and on Twitter &#64;AbbottNews and &#64;Abbott Global.</p>