Purpose of Position
Pallium Canada is seeking an Assistant Manager, Marketing and Communications to support its growing marketing and communications requirements. This position is responsible for supporting all aspects of Pallium’s Marketing and Communication strategy, including marketing research and analysis, development of marketing and communications content, and execution of campaigns and initiatives. The position reports into the Manager, Marketing and Communications and works closely with all members of the Pallium team and critical to helping Pallium Canada build national brand awareness, communicate its value proposition, and maximize its impact on Canadians, their families, and the health care system.
· Participate in and support development of Pallium’s marketing and communications strategy and annual plans.
· Support the Manager, Marketing and Communications and other Pallium team members with development of communication materials in both official languages (emails, e-newsletters, social media posts, web content, blogs, etc.)
· Support the development and maintenance of an engaging and compelling online presence (i.e., website, social media properties, etc.)
· Research and plan Pallium’s presence at conferences (e.g., sponsorship, booth, running a LEAP course)
· Work collaboratively with agency partners and consultants that Pallium engages to support specific marketing and communications activities.
· Conduct market analysis to support Pallium’s product development and the development and execution of marketing and communications strategies.
· Maintain contact lists in Constant Contact and Salesforce and support targeted outreach to different segments of stakeholders and clients.
· Contribute to the development of the annual report
· Provide copywriting, proof reading, and editing support as required, including speech writing, presentations, PR support, advertising, etc.
Knowledge and Skills Required:
· Strong organizational skills and attention to detail with a proven ability to manage multiple, often competing deadlines.
· A creative mindset with experience developing visually compelling content including creating and/or editing in InDesign, Photoshop, Illustrator, etc.
· Proven ability to work cross-functionally across internal and external teams and vendors
· Excellent command of both English and French and can write and edit a variety of materials (strategy documents, plans, PowerPoint presentations, stakeholder communications, social media messaging, etc.)
· Proven experience working with social media platforms (specifically LinkedIn, Twitter, and Facebook) and running social media communication campaigns
· Experience contributing to the planning and executing of marketing and communication plans/campaigns and reporting against objectives
· Experience working with communication-related software, such as WordPress, Constant Contact, Mailchimp, Salesforce, Office 365 apps, and Adobe
· The position requires university degree with a focus in marketing/advertising/communications and 2-5 years’ working experience in marketing, communications, public relations, advertising, or related field
Founded in 2000, Pallium is a national, non-profit organization focused on building professional and community capacity to help improve the quality and accessibility of palliative care in Canada. Pallium was founded in Canada, by Canadians and in service to Canadian health care professionals, patients and families, and communities.
Pallium’s vision is that palliative care is everyone’s business and improving palliative care in Canada is not just the responsibility of a small number of palliative care specialist physicians and nurses. Every community has the potential to transform our society into a skilled, informed, and compassionate one with respect to palliative care.
Pallium has developed a network of over 940 certified trained facilitators, many of whom are palliative care physician and nurse specialists, who are located in every province and territory in Canada.
Our work includes:
Transforming Health Care Practice Through Education. Pallium’s Learning Essential Approaches to Palliative Care (LEAP) courses transform community health care professional practice across all settings of care with physicians, nurses, paramedics, pharmacists, personal support workers etc. Our LEAP courses are demonstrating impact and show increases in attitudes, knowledge and comfort levels of health care workers to address end of life care. Since 2014, over 30,000 health care providers have been trained with an additional 16,000 taking advantage of COVID-19 free online LEAP modules and live webinars.
Compassionate Communities Exchange. Pallium is a leader in creating a national best practice hub that will help provide knowledge and sharing of ideas and new approaches. Through this hub, we aim to accelerate the creation of more Compassionate Communities right across Canada and influence public policy. Pallium accelerates the development of Compassionate Communities by providing practical tools and resources that empower communities to provide important physical, emotional, social, spiritual, and practical support to patients facing life-limiting illnesses and their families and caregivers.
Compassionate Workplaces. Most Canadians are ill-prepared when serious illness, caregiving, and grief show up at work. Over the course of careers, most people will, at one time or another, experience the loss of a loved one, become a caregiver, or even be diagnosed with a chronic or serious illness. In response, Pallium has launched the Compassionate Workplace Campaign designed to ignite caring across Canada and create more supportive environments for the increasing number of employees who are caregiving, grieving, or dealing with a serious illness. The campaign includes tools, activities, and communication materials that make it easy for any workplace to become more compassionate and supportive one and is being piloted by several major companies over the next few months.
Research. Pallium is conducting much needed research at the newly created Dr. Joshua Shadd – Pallium Canada Research Hub at McMaster University. We will significantly advance palliative care educational research and measure the impact of continuing professional development, such as the LEAP program, on the health care system as well as creating the Canadian Palliative Care Atlas to existing strengths, areas of excellence and gaps across regions, provinces and territories.