Senior Social Media Specialist

  • Company:
    Wawanesa Mutual
  • Location:
  • Salary:
    negotiable / monthly
  • Job type:
  • Posted:
    3 months ago
  • Category:

Post Date
Date de publication
Senior Social Media Specialist
Senior Social Media Specialist
Position Description
Wawanesa is expanding our digital communications abilities to meet the needs of today’s market and have created a new role on our growing Brand, Communications and Community team: Senior Social Media Specialist. The successful candidate will demonstrate
strong skills in the areas of online community management, social media monitoring and analytics, and digital content planning, all essential in the development and execution an enterprise-wide social media strategy. The Senior Social Media Specialist will
bring the Wawanesa brand to life, day-to-day, across a variety of social platforms, developing strategies to engage current and future members of online communities, all the while conveying Wawanesa’s core values of respect, transparency, collaboration and
community service. The Senior Social Media Specialist will collaborate closely with fellow members of the Brand, Communications and Community team and diverse employees across the organization, from teams like Customer Experience, Business Development, Talent
Acquisition, Application Services and the Innovation team. This role is integral in the evolution of the company’s digital culture, communicating best practices, exploring current and emerging trends, and evaluating relevant channels, while at the same time
promoting fact-based decision-making and assessment of ROI through the use of analytics.
Key Responsibilities
Reporting to the Manager, Creative & Brand Communications, the Senior Social Media Specialist will work closely with members of Wawanesa’s Property & Casualty and Life business units in Canada and the United States. Responsibilities include:
Taking a leading role in the development of multichannel strategy to meet our engagement and acquisition objectives amongst current and potential policyholders, the broker community, prospective staff, and community partners
Developing and executing action plans that align social media channel activity with marketing communication strategies, ongoing media communications and community events, providing a consistent online brand experience
Maintaining a social media publishing calendar and maintenance schedule comprising various platforms, including regional profiles (e.g. Google My Business, Facebook)
Content curation: Working with fellow members of the Brand Communications team to source imagery, photography and video; find and share helpful and engaging third-party content with Wawanesa followers
Community management: Interacting with online commenters, in real time, on a daily basis; triaging customer complaints or issues offline quickly, helpfully and tactfully with assistance from trained Customer Experience personnel
Work closely with key stakeholders to support diverse organizational objectives (e.g. broker engagement, talent acquisition, customer satisfaction)
Sourcing and working with third-party software, monitoring and listening to take advantage of real-time interaction / engagement opportunities
Strategizing brand review approaches to improve overall sentiment / reputation
Establishing and maintaining guidelines, messaging frameworks and processes to ensure quality control
8+ years of communications and/or marketing experience with a minimum of five years with a social media focus
Degree or diploma in Marketing, Communications or related experience
Ever-curious about new digital media trends and opportunities; a natural researcher, early adopter and educator
Expert digital media knowledge – publishing software, search engine optimization (SEO), analytics tools
Superior people skills and consensus building abilities, able to work with diverse stakeholders and personalities
Excellent writing skills; strong correspondence and storytelling abilities
Strong understanding of brand integration across diverse media on a daily, real-time basis
Mature, professional and diplomatic, displaying good judgment and keeping brand tone and values top of mind at all times
Exceptional project management skills; organized, detail-oriented and focused on timelines
Experience with Adobe Creative Cloud software, specifically Photoshop and motion graphic applications, considered an asset
Bilingualism (French/English) is considered an asset
Wawanesa provides its employees with a respectful, challenging and rewarding environment where they can maximize their potential while contributing to the company’s goals. Our employees are provided with highly competitive
compensation packages (salaries, generous vacation allowance, leave top up, goal achievement plan, premium-free benefits and pension plan). Wawanesa provides a stable and rewarding environment for its employees in today’s challenging markets.
Apply today to join our team!
If you are interested in this exciting, challenging position with Wawanesa, please submit your résumé and cover letter at
Apply On-line
Send This Job to a Friend