Senior Digital Editor

  • Company:
    GWL/LL
  • Location:
  • Salary:
    negotiable / monthly
  • Job type:
    Full-Time
  • Posted:
    3 weeks ago
  • Category:
    Writing / Editing

This is your opportunity to help transform one of Canada”s largest and most trusted companies by joining the Digital Customer Experience team at Great-West Life. We operate with a digital-first mindset within one of Canada”s largest insurance and financial institutions.We’re looking for a bright and energetic Digital Content Editor to work on material across our websites. You’ll join the Digital Content team, which combines creativity, collaboration, innovation, excellence and a fun work environment to improve the experience for our customers.As a sharp writer/editor, you can spot bad leads and heavy copy. You can easily tighten a paragraph and write a snappy headline that works for both SEO and marketing purposes alike. Based in Toronto, London or Winnipeg the successful candidate must have experience in editing, creating and curating content, with a strong focus on writing for the digital platforms.In this role you will:Write copy using plain language and help distill complex financial/technical content and jargon into user-friendly contentCreate digital copy that’s aligned with the overall digital content strategy to drive desired outcomes/conversionsHelp position the company as a thought leader in a diverse range of verticals by producing content that engages various stakeholdersStrong understanding of SEO strategy and principlesWork with various marketing and communications teams and several other internal stakeholders to establish priorities and secure approvalsCollaborate with UX architects, designers, animators, strategists and researchersContribute to the development and maintenance of governance guidelines for website contentWork closely with front end developers to maintain site standards with regards to contentReview digital analytics to measure successPublish content using a CMS – AEM experience is an assetQualifications and competencies:Post-secondary degree in communications, journalism or media and informationExcellent marketing writing skills with an emphasis on digital writingExperience writing content marketing and advertorial copy for varied stakeholdersAt least 5-7 years of relevant online content editing and copy-writing experienceSelf-motivated, organized and able to multitask and prioritize jobs to meet deadlinesAbility to facilitate working group meetings with stakeholders to understand key messages and content and translate those into compelling online copyExperience working with content management systems, including analytics toolsKeen ability to think visually and apply graphic design elements to storytellingDiscover your opportunity….Apply today!Great-West Life offers competitive compensation, great benefits such as medical, dental, life insurance, wellness account and personal days not to mention onsite cafeteria and fitness facilities. If you’d like to join our team submit your information online and introduce yourself.Together Great-West Life, London Life and Canada Life serve the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.Great-West Lifeco would like to thank all applicants, however only those who qualify for an interview will be contacted.