Paid Media Manager

  • Company:
    Search Canada Jobs
  • Location:
  • Salary:
    negotiable / monthly
  • Job type:
  • Posted:
    1 month ago
  • Category:
    Art / Media / Design

DentsuX is looking to add a Paid Media Manager to their team to work on an incredibly fun and innovative auto client. The Paid Media Manager will demonstrate the ability to execute client projects and deliverables of paid search disciplines across client verticals and service platforms. This position reports into the VP/GAD of the account andis responsible for leading and managing the execution of PPC campaigns and strategies, the on time delivery and properly communicated initiatives to help achieve client goals. This position plays an integral role in the development and growth of the paid search channel team and the service offering.Proven advanced capability of paid searchDemonstrated strong performance in prior roles, with increasing levels of responsibilities and excellent project management skillsAbility to be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvementMust be able to draw critical analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data setsStrong client and team leadership qualities, comfortable contributing to company’s thought leadership on PPC industry topicsFunction as the paid search expertPlan, manage, and execute paid search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and managementResponsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions , ad creative, and landing page revisions based on performance history and the client”s objectivesDaily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and CompeteAudit both assigned client accounts and as well as assist other accounts when neededExecution & analysis of paid search beta tests & new platforms/vendorsAssist Account Supervisor with client communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision to the clientForecast & plan paid search growth, and regularly communicating opportunity with the clientExperience in managing large scale, complex paid search campaignsA strong understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attributionand influence on Paid Search ActivitiesExperience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification a plusStrong organizational skills, detailed orientation and project management abilityGoogle Certification (Fundamentals), Analytics and Adwords CertificationMust have of5+yearsexperience in Paid SearchBachelor’s degree in related field required