Island Eyecare was established in 2009, with the purpose of providing the latest optometric services and products in Victoria and Oak Bay. We offer a range of services from comprehensive eye exams to visual field exams and contact lens exams to emergency eye clinic appointments. We are currently looking for a full time Marketing Manager to assist in expanding and strengthening the online reach of Island Eyecare, improving customer user experiences, and implementing marketing strategies to convey our expanding products and services.
Job Description and Responsibilities:
Create and implement a marketing strategy and marketing guides, taking into account differing priorities of all departments
Plan activities to improve the overall sale of products and services and create product and service awareness through said marketing activities
Strengthen pre-existing online presence through the marketing strategy and research potential and emerging marketing mediums
Research, examine, and adapt to market trends
Test current marketing of services and products and the core positioning that differentiate Island Eyecare in the market
Plan, measure, and track marketing campaign performance by generating and maintain a marketing database and providing monthly reports
Distribute valuable, relevant, and consistent marketing materials through the online website, social media, newsletters, etc.
Determine and assess the user experience to measure customer satisfaction and evaluate if services and products offered are received in the intended way
Recruit, supervise, and mentor employees in the marketing and communications department
Meet and coordinate with other senior management
Assist with service/product development and the creation of content as required
Completion of Bachelor’s degree in related field; certification or training in marketing
Minimum 5 years experience in management positions
Minimum 5 years experience in advertising, sales, strategic planning, and marketing
Knowledge of user experience design, optometric services, and office software
Contact information/how to apply:
Email resume to: firstname.lastname@example.org
Fax resume to: 250.385.6008
As an equal opportunity employer we encourage applications from all qualified individuals and specifically applicants from traditionally underrepresented groups – including Indigenous persons, vulnerable youth, newcomers, and persons with disabilities – who may contribute to the continued diversification of our organization.