Manager, Marketing

  • Company:
    Great Canadian Gaming Corporation
  • Location:
  • Salary:
    negotiable / monthly
  • Job type:
  • Posted:
    1 week ago
  • Category:

Requisition #
Job Location
Canada-British Columbia-Coquitlam
Job Stream
Site Location
Hard Rock Casino Vancouver
Job Type
Contract Duration
12 months
Number of Positions Open
Posting Date
Expiry Date
Travel Required
Not Required
Educational Requirements
Some Post Secondary Education
Languages Required
Job Description
Are you a dynamic, strategic, outgoing professional who thrives on growing a business through marketing, promotional and branding initiatives? The Manager, Marketing position is an exciting opportunity within the Hard Rock Casino Vancouver, supporting the rest of the Hard Rock marketing team. Reporting to the Director of Marketing, this position will be responsible for leading, managing and executing all casino marketing campaigns, promotions and advertising all at the site level.
Duties and responsibilities include:
Planning, managing and implementing the site marketing program, including all details throughout a promotion, campaign or special event (e.g. staff incentives, prize packages, supplier commitments, advertising, direct mail, property décor, collateral placement, auditing, etc.
Working with the Director in drafting annual site marketing plans and budgets; maintaining budgeted labour and promotional costs for campaigns and special event
Developing strategies to leverage and maximize loyalty program (s), including Encore Rewards at Hard Rock Casino Vancouver
Coordinating media plans, advertising campaigns and ethnic media plans for the property as directed; purchasing media with direction from the Director of Marketing
Crafting brand strategy platforms and integrated marketing campaigns
Overseeing content and site level social media efforts to include floor promotions, food and beverage, entertainment and theatre communications.
Spearheading research driven initiatives to effectively inform marketing efforts, including situational and competitive analysis and consumer insights
Monitoring and updating the site marketing/advertising budget; reporting variances
Managing and assisting the onsite Marketing Coordinator, Marketing and Events Assistant and Digital team with the Casino’s web site
Executing property-level event programming and online promotion plans, including all associated collateral on and off site
Conducting ROI analysis for property-specific advertising, promotional and online marketing initiatives – with the assistance of corporate marketing analytics team and onsite digital team
Liaising with operations to report on site marketing results (e.g., event revenue, guest and employee feedback, EDM and DM analytics etc.)
Liaising and communicating effectively with all appropriate operational departments
Developing and cultivating strong working relationships with all stakeholders: guests, ownership, employees, vendors and regulators
Ensuring compliance with licensing laws, health and safety and other statutory regulations
Performing other duties and tasks as assigned or directed
Successful candidates will demonstrate the following qualifications:
Post-secondary education in marketing, communications, advertising or business administration required
Minimum 5 years of marketing experience with 2-3 years of managerial experience; gaming, entertainment or hospitality experience preferred
Experience with customer- or consumer-centric organizations (e.g., hospitality, hotels, food & beverage, entertainment, tourism, gaming, agencies, retail)
Collaborative (solicits input to improve/enhance strategy and development)
Working knowledge and expertise with traditional and non-traditional media and advertising
Knowledge of Ethnic Media landscape considered an asset
Excellent written and verbal communication skills
Excellent interpersonal skills
Strong team leadership qualities
Organized and efficient managing projects on deadline
Excellent computer literacy with strong competency in PowerPoint and Excel (specifically in budgeting and ROI analysis)
Ability to demonstrate strong effective leadership and execution of the vision as it relates to offerings, programs and solutions
Ability to analyze and make critical decisions
Experience in working with best in class marketing email service providers (Strongview, Exact Target, etc.)
Ability to drive for results and meet tight deadlines while maintaining a high level of accuracy and attention to detail
Ability to effectively prioritize and execute tasks in a high-pressure environment
Ability to be adaptable and flexible with work schedule (you will be expected to work occasional evenings & weekends
Ability to successfully obtain a Serving It Right License
Ability to successfully obtain a criminal record and credit check through the Gaming Policy and Enforcement Branch (GPEB)
Have access to reliable transportation
Your benefits could include:
Medical Services Plan of BC
Extended Health Care
Dental Care
Great Canadian Pension Plan
Employee Share Purchase Program
Employee Discounts
Employee & Family Assistance Program
Since the party never stops at Hard Rock Casino Vancouver, candidates must be ready and willing to work a flexible schedule, including evenings, weekends, and holidays.
The hours of work will be based on guest and business needs.
Thank you for reviewing this job opportunity at Hard Rock Casino Vancouver. If you’re ready to “Take the Stage” apply today to join our team!
Hard Rock Casino Vancouver
2080 United Boulevard
Coquitlam, BC
V3K 6W3