Director of Marketing

  • Company:
    Inacre Conseil inc.
  • Location:
  • Salary:
    negotiable / monthly
  • Job type:
  • Posted:
    2 days ago
  • Category:

The ideal candidate will provide marketing leadership and development to activate effective marketing strategies to grow sales!! The successful candidate will lead the development of Customer-driven National marketing plans, advertising and promotional activities. As well needing to collaborate with global category team to co-develop innovation roadmaps that address local customer insights. Lead the development of multi-year marketing plans for the business Analyze consumer research, professional research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage Team up with global category team to localize existing global product launches and packaging; provide local customer insights to co-develop mid-term innovation roadmap Develop our Clients brand strength, product usage and recommendation among the Professional community Work with cross-functional experts from other departments (Category management, Supply chain, Legal and Regulatory) Collaborate with the global category team of product marketers and Business-Market-Combination lead Identify and execute on key Marketing enablers to build the brand and deliver on business goals Develop local Professional communication strategy and plans (KOLs, Professional Education) Develop and implement yearly local marketing plan and activities for new and existing products Facilitate cross-functional brand and category reviews to identify issues and opportunities Define Brand Top Must Dos Assess and develop high quality National Marketing plan activities Team up with Global category, Finance and Sales to deliver yearly AOP financial goals Team up with Category and Supply chain to lead and optimize innovation launches Manage and coordinate all marketing, advertising and promotional activities