Digital Marketing Performance Specialist

  • Company:
  • Location:
  • Salary:
    negotiable / monthly
  • Job type:
  • Posted:
    3 months ago
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At MNP we pride ourselves on being different – it’s our entrepreneurial drive that sets us apart. It’s the same drive that’s helped us become Canada’s fastest growing national firm. We foster collaboration, value your ideas, promote based on talent, live balanced lifestyles and make time for FUN. We are one firm, one team, collaborating to support you wherever you want to take your career.Join the momentum. We are seeking a Digital Marketing Performance Specialist for our growing Marketing team. MNP is a leading national accounting, tax and business consulting firm in Canada. Positioning the firm for success, our Marketing team supports the growth, business-generating efforts and goals of MNP. We develop and deliver creative and strategic programs that translate the firm’s objectives into market-appropriate media, messages and methodologies. We build and protect our brand in new and existing markets, as well as create and sustain market advantage in all service line, industry and specialty groups. Performance ExpectationsLead the strategy, process, and tools for how the firm uses database marketing and marketing automation technology to track engagement with contacts with priority clients and strategic pursuitsExpand our current database ensuring integration into our marketing automation platformManage the strategy and process for how we will ensure we have a CASL compliant contact database to track our priority clients and strategic pursuits for our Niche, Service Lines and RegionsSupport digital marketing efforts in line with corporate branding and business campaigns Help in the execution of email marketing efforts and supporting digital assetsDevelop and update various web properties using Content Management System (CMS)Oversee quality control procedures are in place and strictly adhered toDetermine compliance with firm brand standards and objectivesCultivate an understanding of clients, industries and competitive pressures for key business unitsProvide support on an as-needed basis as a member of the digital marketing project teamDrive strategy and creativity while monitoring and maintaining resultsUnderstand and combine data from multiple sources in a highly analytical capacity (e.g. Google Analytics, Adwords, marketing automation) to identify trends and opportunitiesManage SEO workflow processes through keyword research, discovery, expansion, and optimizationCreate authority/link building strategyConduct technical and structural analysis of websiteContinuously research industry trends to understand how SEO is impacted by site structure and platform enhancements and provide recommendations to optimizeRecommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywordsDevelop a thorough understanding of MNP’s services, businesses and industryContribute to the development of new ideas and approaches to improve work processesRaise awareness of MNP at community eventsAttend internal MNP courses to further develop your marketing knowledgeCredentialsA minimum of three (3) to five (5) years of digital marketing experienceExperience with A/B and multivariate experiments Experience with keyword research, density analysis, reporting and link building toolsProven experience managing PPC advertising programsExperience in a high volume, digital-focused agency is an assetProficiency with popular digital technologies preferredExperience with HTML, CSS and other web languages is an asset.Interest in continuous research and education on the latest trends in online marketingStrong knowledge and understanding of the digital marketing technologies, specifically PPC & analyticsFluency in French (written and verbal) is an assetCore Competencies and Personal CharacteristicsIntegrity – professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationshipsEnergy – displays enthusiasm, optimism, drive and passion while maintaining a high level of productivity and a balanced lifestyleDiversity – understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differencesCommunication – effectively expresses ideas and conveys information in business writing, conversations and interactions with othersClient Service Excellence – understands the importance of quality client service by being courteous, responding to client requests in a timely manner and monitoring satisfactionTeamwork & Relationship Development – works collaboratively with team members in order to achieve a common goal and develops, maintains and strengthens relationships with others, both inside and outside the FirmAccountability – takes responsibility for one’s own performance by setting clear goals and tracking progress against those goals; is highly organized and uses personal judgement and decision makingFlexibility – effectively manages multiple assignments, adapts to changing priorities and is able to work independently or as part of a teamMNP encourages a balanced lifestyle and offers benefits that suit the way our team members work and play! In addition to a competitive salary, our MyRewards@MNP package includes paid personal days, wellness program initiatives, health and dental benefits, a group pension plan with matching contribution, firm sponsored social events and professional development assistance.MNP proudly serves and responds to the needs of our clients in the public, private and not-for-profit sectors. Through partner-led engagements, we provide a collaborative, cost-effective approach to doing business, with innovative strategies to help organizations succeed across the country and around the world.#LI-LL1