Digital Ads Specialist

  • Company:
    Great Canadian Gaming Corporation
  • Location:
  • Salary:
    negotiable / monthly
  • Job type:
    Full-Time
  • Posted:
    3 weeks ago
  • Category:
    Customer Service

Requisition #
2309464
Job Location
Canada-British Columbia-Coquitlam
Job Stream
Marketing
Site Location
Hard Rock Casino Vancouver
Job Type
Permanent,Full-Time
Number of Positions Open
1
Posting Date
15-Aug-2018
Expiry Date
31-Oct-2018
Travel Required
Not Required
Educational Requirements
N/A
Languages Required
English
Job Description
Do you have a passion for digital marketing? If so, don’t miss the opportunity to be a part of Great Canadian’s BC marketing team! Based out of Hard Rock Casino Vancouver, this is an amazing opportunity for someone who lives and breathes the world of digital marketing. Taking direction from the Manager, Direct & Digital Marketing, the ideal candidate will be familiar with leading paid search, paid social, programmatic and analytics channels; demonstrate a positive can-do attitude, work well in teams, and enjoy solving complex problems.
Duties and responsibilities for our next Digital Ads Specialist will include:
Set Up and ongoing optimization and management of campaigns for multiple casino properties
Perform keyword analysis to find opportunities and profitable keywords
Manage budget and bidding strategies on Google, Bing, Facebook, Instagram, and other platforms
Improve the organic search results
Optimize copy and landing pages for paid search engine marketing campaigns
Perform A/B and multi-variant testing, and report on results
Present performance reports showing weekly rankings and sales data
Perform ongoing paid keyword discovery, expansion and optimization of both short and long-tail keywords
Research and analyze competitor advertising links
Develop social media initiatives that improve community size and engagement
Analyze websites for improvements through Google Analytics
Ensure implementation of best practice guidelines and follow company processed
Collaborate with all Great Canadian Casino Properties such as Elements Casino, Hastings Racecourse, River Rock Casino and Resort, Elements Casino Victoria, Casino Nanaimo and our Chances Community Gaming Centers in BC
Develop and cultivate strong working relationships with all stakeholders
Perform other digital marketing tasks as instructed.
Successful candidates will demonstrate the following qualifications:
Personifies Great Canadian’s values in action: Integrity, Team Engagement, Drive to Succeed, Service Excellence and Citizenship
A passion for providing Great Experiences and Memories to our internal and external guests in the continual quest of achieving Service Excellence
5+ years of managing paid search platforms such as Google AdWords and Bing Ads. Experience managing international paid search platforms such as Baidu, Yahoo Japan and Yandex is a plus
5+ years of experience with managing paid social campaigns across Facebook/Instagram, and a range of other social platform from YouTube, WeChat, and Twitter to Pinterest and Snapchat
5+ years of experience programmatic experience working in DSP’s (i.e. DoubleClick Bid Manager, TradeDesk, DataXu, Kenshoo, Marin, Acquisio, DoubleClick for Search, Ad Espresso, or other programmatic buying solutions
Deep knowledge of current tracking platforms and attribution methodology
Experience using analytics or attribution platforms like Google Analytics. You also have solid Microsoft Excel skills so that you can mashup data yourself as necessary
You have experience leading A/B testing, landing page optimization and a range of other funnel refinement practices
Knowledge of HTML, Javascript and/or experience with website CMS platforms
Focused, disciplined, excellent eye for detail.
Works well on their own and with others.
5+ years of managing paid search platforms such as Google AdWords and Bing Ads. Experience managing international paid search platforms such as Baidu, Yahoo Japan and Yandex is a plus
5+ years of experience with managing paid social campaigns across Facebook/Instagram, and a range of other social platform from YouTube, WeChat, and Twitter to Pinterest and Snapchat
5+ years of experience programmatic experience working in DSP’s (i.e. DoubleClick Bid Manager, TradeDesk, DataXu, Kenshoo, Marin, Acquisio, DoubleClick for Search, Ad Espresso, or other programmatic buying solutions
Deep knowledge of current tracking platforms and attribution methodology
Experience using analytics or attribution platforms like Google Analytics. You also have solid Microsoft Excel skills so that you can mashup data yourself as necessary
You have experience leading A/B testing, landing page optimization and a range of other funnel refinement practices
Knowledge of HTML, Javascript and/or experience with website CMS platforms
Focused, disciplined, excellent eye for detail.
Works well on their own and with others
High integrity in time management; prioritizing, multi-tasking and a sense of urgency to meet set deadlines.
What’s GREAT about working here:
Great health & dental benefits program, including vision care
Employee share purchase plan and pension plan with company match
Career development opportunities and other training
Company discounts and unique third-party discounts
Donations towards charitable organizations for your volunteer work
Office conveniently located in Coquitlam with free parking!
Thank you for reviewing this job opportunity at Great Canadian Gaming. To start creating your Great Experiences and Memories, apply now. Come for the opportunity, stay for the experience!